What if your business suddenly disappeared from search — even if you're the best?
GPTs are rewriting the rules of SEO and SEM — in real time.
Your brand's trust and authority can't be bought anymore — they're now earned and ranked by AI.
Your CITE Score™ reveals where your business stands in AI-powered search — and exactly what to fix before your competitors lock in the top spots.
Join 500+ forward-thinking brands already using their AI visibility score
The Research
AI Search Is Already Here
The data is clear: AI is fundamentally changing how people discover businesses online.
of Google searches now show AI Overviews
AI-generated summaries appear before traditional results, reducing organic clicks by up to 58%.
Source: Conductor / Ahrefs, Nov 2025weekly active ChatGPT users
More than doubled in a year — many now using AI as their first stop for information.
Source: CNBC / OpenAI, Feb 2026click reduction from AI Overviews
Organic CTR dropped 61% year-over-year. Some industries see up to 79% traffic loss.
Source: Ahrefs, Feb 2026"AI Overviews now reduce clicks by 58% on average, with some industries seeing up to 79% traffic loss. Organic CTR has dropped 61% year-over-year for queries where AI Overviews appear."— Ahrefs (Feb 2026), Seer Interactive (Nov 2025), Falia Research (Aug 2025)
Understanding the Shift
How AI Search Is Different
Traditional SEO focused on ranking in a list. AI search focuses on being cited as an authority.
Traditional Search
Declining effectiveness
- Users see a list of 10 blue links
- Click through to websites to find answers
- Rankings determined by backlinks & keywords
- Traffic distributed across multiple results
AI Search
The new standard
- AI provides direct answers with citations
- Only cited sources get visibility
- Authority determined by entity recognition
- Winner-take-all for top recommendations
Your Path to AI Authority
How It Works
Traditional SEO is about ranking; GEO (Generative Engine Optimization) is about being the chosen answer. We bridge the gap between your business and the AI models (ChatGPT, Gemini, Perplexity) that your customers are using.
The AI Audit: Mapping Your Digital Footprint
First, we analyze how AI engines currently "see" your business. We identify gaps where AI might be confused by outdated info or where you're missing key "Answer Engine" opportunities.
The Goal:
Find out why you aren't currently being cited as the top local expert.
Structuring Your "Knowledge Graph"
AI doesn't read websites like humans do; it looks for structured data. We translate your business expertise into a Machine-Readable Format.
The Tech:
We implement advanced Schema Markup (JSON-LD) and FAQ structures that act like a "Fast Pass" for AI bots.
Optimizing for "The Answer"
We help you pivot your content from "keywords" to "conversations." We refine your site to answer the specific, complex questions your customers are asking their AI assistants.
The Result:
Instead of being one of ten blue links, your business becomes the cited source that AI explicitly recommends.
Why This Matters Right Now
"By 2026, traditional search engine volume will drop 25% as AI-driven search handles an increasing share of queries. If your business isn't structured to be an AI Citation, you are effectively invisible to the next generation of customers."Adapted from Gartner, Feb 2024
Which Path is Right for You?
- Use our proprietary tools to audit your site
- Access our AEO Roadmap and checklists
- Step-by-step implementation guides
Best for:
Solopreneurs & Tech-savvy owners
- We handle the technical "heavy lifting" for you
- Custom strategy and Schema implementation
- Ongoing optimization and support
Best for:
Scaling businesses & busy pros
Our Framework
The CITE Score™ Framework
We measure four critical factors that determine whether AI systems can find and recommend your business.
Crawlable
Can AI systems access and understand your website's content and structure?
Identifiable
Does AI recognize your business as a distinct entity with clear attributes?
Trustworthy
Do external signals establish your authority and credibility?
Everywhere
Is your business consistently present across platforms AI systems reference?
Industry Research
Who's Being Affected?
AI Overviews impact varies by industry, but no sector is immune.
Data based on Falia Research analysis of AI Overview impact by industry sector.View full report
AI Adoption Is Accelerating Faster Than Expected
of organizations reported using AI in 2024, up from 55% the year before.
of consumers now use AI-powered search tools, with adoption accelerating across every demographic.
McKinsey, Oct 2025
Frequently Asked Questions
Ready to See Where You Stand?
Get your free CITE Score and discover if AI search can find and recommend your business.
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